MINI COURSE: HOW TO BUILD A LOYAL NAIL CLIENTELE & HOW TO KEEP THEM
Booked & Busy: How and where to Get Clients, Fill Your Calendar & Keep Them Coming Back
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Lesson 1: Social Media (Your #1 Tool)
So many people spend lots and lots of hours on their phone scrolling Facebook, Instagram and TikTok.
So many people spend lots and lots of hours on their phone scrolling Facebook, Instagram and TikTok.
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Lesson 2: Word of Mouth (Your Most Powerful Tool)
When I started doing nails, this was the best advertisement for me, and this brought me the most clients. I have to tell you, those clients are still my clients after 6-7-8 years.
When I started doing nails, this was the best advertisement for me, and this brought me the most clients. I have to tell you, those clients are still my clients after 6-7-8 years.
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Lesson 3: Referral System
Referral System: Turn Happy Clients into Your Best Marketing Team
One of the most effective ways to grow your nail business, especially when you're new is through referrals.
Referral System: Turn Happy Clients into Your Best Marketing Team
One of the most effective ways to grow your nail business, especially when you're new is through referrals.
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Tip: Don’t rely only on online.
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Lesson 5: Introductory Offers (Use Carefully)
An introductory offer should have one purpose: to help you build experience, create content for your portfolio, collect reviews, and begin building a loyal client base.
An introductory offer should have one purpose: to help you build experience, create content for your portfolio, collect reviews, and begin building a loyal client base.
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Not all clients are your clients.
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Lesson 1: Where to find clients
One of the biggest worries for new nail technicians is: ‘Where am I actually supposed to find clients?’
One of the biggest worries for new nail technicians is: ‘Where am I actually supposed to find clients?’
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Lesson 2: Instagram & TikTok
Instagram and TikTok are two of the most powerful marketing tools available to nail technicians today.
Instagram and TikTok are two of the most powerful marketing tools available to nail technicians today.
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Lesson 3: Local Facebook Groups
Many communities have Facebook groups where local businesses and residents interact.
Many communities have Facebook groups where local businesses and residents interact.
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Lesson 4: Word of Mouth
Word-of-mouth marketing is one of the most powerful ways to grow your business.
Word-of-mouth marketing is one of the most powerful ways to grow your business.
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Lesson 5: Existing Clients' Networks
Every happy client represents dozens of potential future clients.
Every happy client represents dozens of potential future clients.
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Lesson 6: Local Collaborations
Another fantastic way to find clients is by collaborating with other local businesses.
Another fantastic way to find clients is by collaborating with other local businesses.
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Lesson 7: Your Everyday Life
Many beginners spend so much time looking for strangers online that they forget about the people they already know.
Many beginners spend so much time looking for strangers online that they forget about the people they already know.
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Lesson 8: Don't Wait for Clients, Go Where They Are
One important mindset shift is this: Clients rarely appear overnight.
One important mindset shift is this: Clients rarely appear overnight.
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Lesson 1: Deliver Consistent Quality
Many new nail technicians spend all of their time focusing on attracting new clients, but they forget about the clients who are already sitting in their chair.
Many new nail technicians spend all of their time focusing on attracting new clients, but they forget about the clients who are already sitting in their chair.
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Clients don’t come back just for nails.
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Lesson 3: Set Clear Boundaries
As beauty professionals, we’re taught to put our clients first—but don’t forget to protect yourself too.
As beauty professionals, we’re taught to put our clients first—but don’t forget to protect yourself too.
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Lesson 4: Educate Your Clients
Clients who understand nails:
Respect your work more
Have better retention
Stay longer
Clients who understand nails:
Respect your work more
Have better retention
Stay longer
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Build Relationships
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How to keep your calendar full.
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Trust is everything.
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In this mini course, you’ll learn:
How to attract the right clients for your business.
Where to find clients without relying on discounts.
How to turn new clients into regulars.
The small details that make clients stay for years.
How to create an experience clients can’t stop talking about.
Simple strategies to increase retention and grow a fully booked business.
Build a client base that values your work, trusts your expertise, and keeps coming back
